F20 EXPERIENTIAL STRATEGY
A modern take on the traditional British garden, applying contemporary materials and shapes to bring Tanqueray's high fashion world to life and add a dynamic experiential frame for their guests.
Many of the textures and colors pulled from Tanqueray's bottles, were implemented into the overall design, which created a garden that spoke to the aesthetic of the brand. The space was made up of three main attractions; the greenhouse bar, the garnish cart, and the photo op. Surrounding each build was an abundance of florals inspired by the flavor notes and key botanicals that make up their gin.
DESIGN
FABRICATION
EVENT PHOTOS
